• Boomer Trends

    Baby Boomers—the generation born in the two decades following World War II—are the largest generation in US history. Because the formative experiences of the older Boomers differ sharply from those of the younger Boomers, they could almost be thought of as two closely related but separat...

  • Millennial Trends

    The Millennials—also known as Generation Y—are today’s cohort of teenagers and young adults. Yet the formative experiences of the youngest Millennials differ so sharply from those of the oldest that they might be thought of as two closely related but separate groups. The oldest...

  • Google Kid Trends

    Like every modern generation of children, today’s children—sometimes tagged as “Generation Z,” “Net Generation,” or the “Homeland Generation,” but here called “Google Kids” or (as they get older) the “Google Generation”—is...

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